This course presents an overview of the major segments of the events industry such as meetings, exhibitions, special events, and conventions. Students review the roles and responsibilities of destination marketing organizations and destination management companies and examine/evaluate the relationship between official service contractors and professional event planners in the context of their specific functions. This course will highlight the role of the event planner, whose responsibilities include planning, organizing, directing, and controlling various types of meetings and special events.

This course introduces students to the basic concepts involved in becoming a professional wedding planner. It covers the various details of planning the wedding and the basics of managing an independent wedding planning business.